About CEIM

The CEIM Experience Improvement Model is a simple framework that supports health and social care teams to make improvements directly from feedback in a person-centred way.

By taking a conversational and quality improvement approach teams can reliably develop, embed and maintain a process and culture to systematically identify and make meaningful improvements based on the feedback of people who use their services.

CEIM was developed in 2018 as a result of three years work to prototype, test and evaluate an approach that could be adapted to any health or social care setting. What we learned in this early development work is summarised in the Real-time Right time evaluation report.

Care Experience Discovery Conversations

The experience discovery conversation is a core concept in the CEIM Experience Improvement Model. This approach supports health and social care teams to:

  • take a conversational approach to gather qualitative care experience feedback from people for whom they provide care or support
  • use a discovery approach to conversations, so that care experience is central to the feedback
  • hold at least six conversations monthly, focusing these across specific care or support journey or pathways
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Care Experience Reflective Improvement Meetings

Care Experience Reflective Improvement Meetings is another core concept in the Care Experience Improvement Model (CEIM). In this approach health and social care teams will:

  • establish a routine multi-disciplinary team reflective improvement meeting that supports a review of the care experience feedback and identification of improvement opportunities, so that acting on feedback becomes the responsibility of everyone rather than only one or two individuals in a team
  • develop pragmatic Quality Improvement (QI) skills within the team, using a recognised quality improvement approach in order to effectively focus on and respond to the issues identified through feedback, and
  • identify and try out change ideas, then implement and embed those that make a positive difference
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Resources for CEIM

Explore the tools and resources that can help adopt CEIM

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CEIM Leaders

CEIM Leaders is a quality improvement coaching skills development programme designed to equip health and social care staff with the necessary knowledge and capabilities to coach and lead care teams in their organisation to implement the CEIM Experience Improvement Model for Health and Social Care.

CEIM Leaders

Find out more about the quality improvement coaching skills development programme designed to equip health and social care staff to implement CEIM Experience Improvement Model for Health and Social Care

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Get in touch

Email us at his.personcentredscot@nhs.scot if you would like to know more about CEIM.

Last Updated: 27 March 2025